Undeniably, Google is the most used and most popular search engine. Yahoo! followed Google with almost 25 percent and then MSN having ten to fifteen percent. Like any other search engines, the competition in MSN is not that hard if you use less popular keywords.

If you do well on Google, there is a great chance of ranking high in MSN and Yahoo! If you rank well in MSN, there’s no guarantee that you will be able to do the same in Google. The MSN search results vary even if same web pages are indexed because it uses different algorithm.

MSN Algorithm

Like the usual practice in SEO, you should have your web pages to be indexed in MSN first so that MSN bots will be able to read the content of the web pages. Don’t forget MSN heavily relies on meta tags and keywords that will explained below. SEO experts are able to manipulate the search results in MSN through meta tags. Another fact, MSN prioritize On Page factors than Off Page factors like the number of backlinks.

Keywords

In reality, it is not hard to rank high in MSN through keywords. Just put a lot of keywords in your title, headings and content, you’ll be able to get the top search results. But putting a lot of keywords in your web page or also called keyword stuffing which is a black hat SEO practice, might put you to Google sandbox and get banned for like, forever. It’s much better to rank high in Google and then perform well in Yahoo! and MSN.

Meta Tags

Meta tags are very important with MSN so make it meaningful especially the meta description. You will miss a great hit to be more visible to MSN if you leave the meta description empty. The meta description tag should be like this:

You will not just improve search engine ranking if you get along and master the three areas above, you are also able to do budget SEO.